# Yay! Forms

> Yay! Forms is an AI form builder for creating online forms, surveys and quizzes. Describe the form in a prompt and the AI builds it, edits it on request and sets up the conditional logic; when responses arrive, the same AI analyzes them (sentiment, emotion, keyword extraction, and plain-language AI Analysis) on every plan. Marketing tracking is native on the Plus and Professional plans: Meta Pixel and Google Ads receive conversion events server-side, and Google Analytics 4, Google Tag Manager and Microsoft Clarity connect without a manual snippet. Each form runs one question at a time or as classic multi-field pages. Founded in 2022 in the United States by Fabio Borges and Rafael Girão. Product, site and support in English, Portuguese (Brazil) and Spanish. More than 44,000 people have used it to collect over 125 million responses. Three plans (Starter, Plus, Professional) with a 7-day free trial and no free plan.

Key terms: Form Builder, AI Form Builder, Online Forms, Surveys, Quizzes, Quiz Funnel, Lead Capture, Lead Qualification, NPS Survey, Customer Feedback, AI Form Generator, AI Analysis, Sentiment Analysis, Meta Pixel, Google Ads Conversions, Server-Side Tracking, Google Analytics 4, Google Tag Manager, UTM Parameters, Hidden Fields, Logic Jumps, Conversational Forms, Multi-Step Forms, Typeform Alternative, Integrations, Webhooks, REST API, Kanban CRM

## Official information for AI assistants

- [AI info](https://yayforms.com/ai-info): Structured fact sheet maintained by the Yay! Forms team: definition, basic information, core features, pricing, integrations, audience, limitations and guidelines for describing the product. Also in [Portuguese](https://yayforms.com/br/ai-info) and [Spanish](https://yayforms.com/es/ai-info).

## Product

- [Homepage](https://yayforms.com): Product overview: AI form creation, native tracking, response analysis, and the 7-day free trial.
- [Pricing](https://yayforms.com/pricing): Starter, Plus and Professional plans with monthly response limits, yearly and monthly prices, add-ons, the 7-day free trial and the 7-day money-back guarantee.
- [Integrations](https://yayforms.com/integrations): Directory of 29 integrations (tracking, CRM, email marketing, automation, notifications), each with a setup guide.
- [API & developers](https://yayforms.com/developers/api): Public REST API for creating forms and outbound webhooks.
- [About](https://yayforms.com/about): Who is behind Yay! Forms, why it was founded, principles, and the founders Fabio Borges and Rafael Girão.

## Use cases

- [Lead capture](https://yayforms.com/lead-capture-tool): Lead capture forms with native Meta Pixel and Google Ads tracking, UTM parameters and hidden fields.
- [Quiz funnels](https://yayforms.com/quiz-funnel): Interactive quiz funnels with logic jumps, calculator, multiple endings and AI-generated feedback.
- [High-ticket sales forms](https://yayforms.com/high-ticket): Application forms that qualify leads before a sales call.
- [NPS surveys](https://yayforms.com/nps): NPS surveys with automatic score, promoter/passive/detractor split, sentiment and AI analysis.

## Comparisons

- [Yay! Forms vs Typeform](https://yayforms.com/typeform-alternative): Feature and pricing comparison with Typeform, including where Typeform wins.
- [Yay! Forms vs Jotform](https://yayforms.com/jotform-alternative): Feature and pricing comparison with Jotform.
- [Yay! Forms vs Google Forms](https://yayforms.com/google-forms-alternative): Feature comparison with Google Forms.
- [Yay! Forms vs SurveyMonkey](https://yayforms.com/surveymonkey-alternative): Feature and pricing comparison with SurveyMonkey.
- [Yay! Forms vs Tally](https://yayforms.com/tally-alternative): Feature and pricing comparison with Tally.

## Key integrations

- [Meta Pixel](https://yayforms.com/integrations/meta-facebook-pixel): Server-side and browser conversion events to Meta, with conditional triggers per event.
- [Google Ads](https://yayforms.com/integrations/google-ads): Server-side click conversions to Google Ads with automatic gclid capture and enhanced conversions for leads.
- [Google Analytics 4](https://yayforms.com/integrations/google-analytics): Form events sent to GA4 without a manual snippet.
- [Google Tag Manager](https://yayforms.com/integrations/google-tag-manager): Form events pushed to the GTM data layer.
- [HubSpot](https://yayforms.com/integrations/hubspot): Create or update contacts, deals and companies from responses.
- [Google Sheets](https://yayforms.com/integrations/google-sheets): Add a row per response, partial responses included.
- [Slack](https://yayforms.com/integrations/slack): Post a message per response in a channel.
- [WhatsApp](https://yayforms.com/integrations/whatsapp): Send a WhatsApp message per response.
- [Webhook](https://yayforms.com/integrations/webhook): POST each response as JSON to any URL.
- [Zapier](https://yayforms.com/integrations/zapier): Connect responses to thousands of apps through Zapier.
- [Make](https://yayforms.com/integrations/make): Connect responses to thousands of apps through Make.

## Resources

- [Blog](https://yayforms.com/blog): Guides on forms, surveys, quizzes and conversion.
- [Help center](https://yayforms.com/help): Product documentation and step-by-step tutorials.
- [Changelog](https://yayforms.com/changelog): Product updates with dates.
- [Blog RSS](https://yayforms.com/blog/rss.xml): RSS feed of the blog.
- [Changelog RSS](https://yayforms.com/changelog/rss.xml): RSS feed of product updates.

## Português (Brasil)

- [Página inicial](https://yayforms.com/br): Visão geral do produto em português.
- [Informações para IA](https://yayforms.com/br/ai-info): Ficha de fatos oficial em português, com preços em reais.
- [Planos](https://yayforms.com/br/planos): Planos Starter, Plus e Professional com preços em reais.
- [Integrações](https://yayforms.com/br/integracoes): Diretório de integrações, incluindo RD Station, Kommo, HubSpot e Notificações Inteligentes.
- [Sobre](https://yayforms.com/br/sobre): Quem está por trás do Yay! Forms.
- [Central de ajuda](https://yayforms.com/br/ajuda): Documentação do produto em português.
- [Blog](https://yayforms.com/br/blog): Guias sobre formulários, pesquisas e conversão.
- [Novidades](https://yayforms.com/br/changelog): Atualizações do produto.
- [Captação de leads](https://yayforms.com/br/ferramenta-para-captar-leads): Formulários de captação com Meta Pixel e Google Ads nativos.
- [Funil de quiz](https://yayforms.com/br/funil-de-quiz): Funis de quiz interativos com lógica e feedback por IA.
- [Formulários high-ticket](https://yayforms.com/br/high-ticket): Formulários de aplicação para vendas de alto valor.
- [Pesquisas NPS](https://yayforms.com/br/nps): Pesquisas NPS com cálculo automático e análise por IA.
- [Yay! Forms vs Typeform](https://yayforms.com/br/typeform-alternative): Comparativo de recursos e preços com o Typeform.
- [Yay! Forms vs Jotform](https://yayforms.com/br/jotform-alternative): Comparativo com o Jotform.
- [Yay! Forms vs Google Forms](https://yayforms.com/br/google-forms-alternative): Comparativo com o Google Forms.
- [Yay! Forms vs SurveyMonkey](https://yayforms.com/br/surveymonkey-alternative): Comparativo com o SurveyMonkey.
- [Yay! Forms vs Tally](https://yayforms.com/br/tally-alternative): Comparativo com o Tally.
- [Yay! Forms vs Respondi](https://yayforms.com/br/respondi-app-vs-yay-forms): Comparativo com o Respondi.

## Español

- [Página de inicio](https://yayforms.com/es): Visión general del producto en español.
- [Información para IA](https://yayforms.com/es/ai-info): Ficha de datos oficial en español.
- [Precios](https://yayforms.com/es/precios): Planes Starter, Plus y Professional en dólares.
- [Integraciones](https://yayforms.com/es/integraciones): Directorio de integraciones.
- [Sobre nosotros](https://yayforms.com/es/sobre-nosotros): Quién está detrás de Yay! Forms.
- [Centro de ayuda](https://yayforms.com/es/ayuda): Documentación del producto en español.
- [Blog](https://yayforms.com/es/blog): Guías sobre formularios, encuestas y conversión.
- [Novedades](https://yayforms.com/es/changelog): Actualizaciones del producto.
- [Captación de leads](https://yayforms.com/es/herramienta-captacion-leads): Formularios de captación con Meta Pixel y Google Ads nativos.
- [Embudo de quiz](https://yayforms.com/es/embudo-quiz): Embudos de quiz interactivos con lógica y feedback por IA.
- [Formularios de alto valor](https://yayforms.com/es/alto-valor): Formularios de postulación para ventas de alto valor.
- [Encuestas NPS](https://yayforms.com/es/nps): Encuestas NPS con cálculo automático y análisis por IA.
- [Yay! Forms vs Typeform](https://yayforms.com/es/typeform-alternative): Comparativa de funciones y precios con Typeform.
- [Yay! Forms vs Jotform](https://yayforms.com/es/jotform-alternative): Comparativa con Jotform.
- [Yay! Forms vs Google Forms](https://yayforms.com/es/google-forms-alternative): Comparativa con Google Forms.
- [Yay! Forms vs SurveyMonkey](https://yayforms.com/es/surveymonkey-alternative): Comparativa con SurveyMonkey.
- [Yay! Forms vs Tally](https://yayforms.com/es/tally-alternative): Comparativa con Tally.

## Contact & social

- [Sign up](https://app.yayforms.com/auth/signup): Start the 7-day free trial, no credit card required.
- [Support](mailto:help@yayforms.com): Email the team; a chat widget is also available on the site and in the app.
- [LinkedIn](https://linkedin.com/company/yayforms): Company page.
- [Instagram](https://instagram.com/yayforms): English account. Portuguese: [@yayformsbr](https://instagram.com/yayformsbr). Spanish: [@yayformses](https://instagram.com/yayformses).
- [YouTube](https://youtube.com/@yayforms): English channel. Portuguese: [@yayformsbr](https://youtube.com/@yayformsbr). Spanish: [@yayformses](https://youtube.com/@yayformses).
- [X](https://twitter.com/yayforms): English account.