Marketing

How to Create a Personality Quiz

Kauan Voltz
Kauan Voltz
Posted:
August 25, 2025

A personality discovery quiz is an excellent way to engage your audience and is a widely used lead magnet technique for attracting top-of-funnel leads.

Some examples of personality discovery quiz applications:

  • Discover your DISC profile.
  • What is your emotional profile?
  • Are you more rational or intuitive?
  • Find out how you deal with stress and challenges.
  • Discover which career best suits you.
  • What’s the ideal workout for your body and lifestyle?
  • Which diet matches your eating profile?
  • What’s your fashion style?
  • Which skincare routine fits you best?
  • Discover which solution from our portfolio matches your needs.
  • And so on...

In this article, we will use the example “Discover your DISC profile”.

Identifying behavioral profiles is one of the most effective ways to better understand employees, customers, or even students. The DISC model classifies people into four main profiles: Dominance, Influence, Steadiness, and Conscientiousness.

With Yay! Forms, you can create an interactive form that evaluates responses and automatically delivers the participant’s final DISC profile. In this guide, you’ll learn two ways to configure this type of form:

  1. Creating a scoring quiz similar to knowledge tests (Method 1).
  2. Using variables and conditional logic to determine the highest value and automatically assign the profile at the end (Method 2).

Method 1: Creating a Scoring Quiz (with all four DISC profiles)

This method uses Yay! Forms’ scoring logic to accumulate values based on responses, identifying the predominant profile at the end. Check out how to do that below:

1) Create variables

First, go to the Variables area in Yay! Forms and create four number-type variables — one for each profile:

  • Dominance
  • Influence
  • Steadiness
  • Conscientiousness

2) Set up scoring in the questions

For each multiple-choice question, open the Logic tab and add rules to add 1 point to the corresponding variable when an option is selected.

For example:

  • If the user selects “Take charge and make decisions” → add 1 point to Dominance.
  • If they select “Inspire and motivate others” → add 1 point to Influence.
  • If they select “Support the group and maintain harmony” → add 1 point to Steadiness.
  • If they select “Focus on rules and details” → add 1 point to Conscientiousness.

3) Define redirection logic on the final question

On the last question or step of the form, use the operator “Has the highest value” to compare the variables and automatically redirect the participant to a final screen with their result.

For example:

  • IF Dominance has the highest value → show final screen “Your profile is Dominance.”
  • IF Influence has the highest value → show final screen “Your profile is Influence.”
  • And so on for Steadiness and Conscientiousness.

This method fully automates the definition of the predominant DISC profile without requiring the participant to interpret scores.

Method 2: Using Variables and Conditional Logic to Define the Final Profile

If you prefer an even more streamlined experience, you can use a text-type variable called “Profile” to directly store the final result.

Quick steps

  1. Create the four numeric DISC variables as in Method 1.
  2. Also, create a text-type variable called Profile.
  3. In the final step rules, use conditional logic:
    • IF Dominance has the highest value → assign “Dominance” to Profile.
    • IF Influence has the highest value → assign “Influence” to Profile.
    • And so on.
  4. Display the Profile variable in the final text or email using the mention @Profile.

This format delivers the result directly to the participant in a clear and intuitive way.

Example Quiz to Identify DISC Profile

Below you’ll find an example that can serve as a basis for creating your own DISC personality quiz. In it, we show, for example, how points will be added to variables.

Example Quiz

1 → When starting a new project, what do you do first?

  • “I take the lead and quickly set goals.” → +1 Dominance
  • “I talk to others and motivate the team.” → +1 Influence
  • “I prefer to observe and adapt to the group’s pace.” → +1 Steadiness
  • “I analyze the rules and procedures before acting.” → +1 Conscientiousness

2 → In a meeting, you usually:

  • “Go straight to the point and stay objective.” → +1 Dominance
  • “Encourage everyone to participate and share ideas.” → +1 Influence
  • “Listen attentively and maintain harmony.” → +1 Steadiness
  • “Focus on the details and data presented.” → +1 Conscientiousness

3 → When a colleague makes a mistake, your reaction is:

  • “Correct it quickly to avoid delaying the result.” → +1 Dominance
  • “Support the person and keep a positive atmosphere.” → +1 Influence
  • “Be patient and help solve it calmly.” → +1 Steadiness
  • “Analyze the mistake and suggest improvements based on rules.” → +1 Conscientiousness

4 → When facing an unexpected change, you:

  • “Take control and quickly decide what to do.” → +1 Dominance
  • “Motivate others to embrace the change with enthusiasm.” → +1 Influence
  • “Adapt while staying calm and steady.” → +1 Steadiness
  • “Carefully check all details before acting.” → +1 Conscientiousness

5 → When trying to convince someone, you prefer:

  • “Use direct and firm arguments.” → +1 Dominance
  • “Use charisma and enthusiasm.” → +1 Influence
  • “Show consistency and reliability.” → +1 Steadiness
  • “Present data and detailed information.” → +1 Conscientiousness

6 → In a conflict, you usually:

  • “Face the situation directly.” → +1 Dominance
  • “Seek dialogue and harmonize the environment.” → +1 Influence
  • “Stay calm and look for balanced solutions.” → +1 Steadiness
  • “Analyze rules and procedures to solve the problem.” → +1 Conscientiousness

7 → How would you describe yourself?

  • “Decisive and assertive.” → +1 Dominance
  • “Sociable and communicative.” → +1 Influence
  • “Calm and patient.” → +1 Steadiness
  • “Organized and detail-oriented.” → +1 Conscientiousness

8 → When facing tight deadlines, you:

  • “Speed up and make decisions quickly.” → +1 Dominance
  • “Motivate and engage the team to meet the deadline.” → +1 Influence
  • “Keep a steady pace to avoid mistakes.” → +1 Steadiness
  • “Carefully plan each step before acting.” → +1 Conscientiousness

9 → You feel more energized when:

  • “You’re in control of the situation.” → +1 Dominance
  • “You interact with people and share ideas.” → +1 Influence
  • “You feel secure and stable.” → +1 Steadiness
  • “You follow procedures and ensure accuracy.” → +1 Conscientiousness

10 → In an ideal work environment, you look for:

  • “Challenges and opportunities to lead.” → +1 Dominance
  • “A collaborative and social environment.” → +1 Influence
  • “Stability and a predictable routine.” → +1 Steadiness
  • “Organization and clear rules.” → +1 Conscientiousness

11 → When receiving feedback, you prefer it to be:

  • “Direct and results-focused.” → +1 Dominance
  • “Friendly and motivating.” → +1 Influence
  • “Calm and constructive.” → +1 Steadiness
  • “Detailed and fact-based.” → +1 Conscientiousness

12 → Faced with a complex problem, you:

  • “Immediately take initiative.” → +1 Dominance
  • “Seek help and opinions from others.” → +1 Influence
  • “Stay calm and observe the situation.” → +1 Steadiness
  • “Thoroughly analyze all alternatives.” → +1 Conscientiousness

13 → When delegating tasks, you:

  • “Choose capable people and set clear deadlines.” → +1 Dominance
  • “Motivate and involve everyone.” → +1 Influence
  • “Distribute evenly and carefully.” → +1 Steadiness
  • “Follow criteria and rules to assign properly.” → +1 Conscientiousness

14 → Which communication style do you prefer?

  • “Direct and assertive.” → +1 Dominance
  • “Friendly and persuasive.” → +1 Influence
  • “Calm and thoughtful.” → +1 Steadiness
  • “Precise and detailed.” → +1 Conscientiousness

15 → When dealing with changes, you:

  • “Quickly take the necessary direction.” → +1 Dominance
  • “Encourage others and keep morale high.” → +1 Influence
  • “Adapt slowly, ensuring stability.” → +1 Steadiness
  • “Check procedures before acting.” → +1 Conscientiousness

16 → When making a tough decision, you:

  • “Decide quickly and firmly.” → +1 Dominance
  • “Discuss with others for support.” → +1 Influence
  • “Weigh all impacts and remain calm.” → +1 Steadiness
  • “Analyze data and follow procedures.” → +1 Conscientiousness

17 → You feel most motivated when:

  • “You can lead and achieve results.” → +1 Dominance
  • “You can connect and influence people.” → +1 Influence
  • “You work in a safe and predictable environment.” → +1 Steadiness
  • “You follow standards and ensure quality.” → +1 Conscientiousness

18 → In pressure situations, you:

  • “Take the lead and act quickly.” → +1 Dominance
  • “Motivate others and keep the energy high.” → +1 Influence
  • “Remain calm and steady.” → +1 Steadiness
  • “Follow rules and ensure accuracy.” → +1 Conscientiousness

19 → When presenting ideas, you prefer to:

  • “Be direct and convincing.” → +1 Dominance
  • “Charm and persuade with enthusiasm.” → +1 Influence
  • “Present calmly and thoughtfully.” → +1 Steadiness
  • “Present detailed data and evidence.” → +1 Conscientiousness

20 → What type of tasks do you prefer?

  • “Challenges and ambitious goals.” → +1 Dominance
  • “Collaborative and dynamic work.” → +1 Influence
  • “Consistent and predictable tasks.” → +1 Steadiness
  • “Detailed and organized activities.” → +1 Conscientiousness

21 → When receiving instructions, you:

  • “Prefer to take initiative and decide on your own.” → +1 Dominance
  • “Like to discuss ideas with colleagues.” → +1 Influence
  • “Follow carefully and calmly.” → +1 Steadiness
  • “Follow the rules and instructions exactly.” → +1 Conscientiousness

22 → What approach do you prefer in a project?

  • “Take risks to achieve results.” → +1 Dominance
  • “Inspire and engage the team.” → +1 Influence
  • “Ensure stability and safety.” → +1 Steadiness
  • “Follow detailed processes and standards.” → +1 Conscientiousness

23 → When solving a problem, you:

  • “Make quick and firm decisions.” → +1 Dominance
  • “Seek consensus and support from others.” → +1 Influence
  • “Analyze calmly and look for stability.” → +1 Steadiness
  • “Check rules and details before acting.” → +1 Conscientiousness

24 → Regarding goals, you prefer:

  • “Challenges and immediate results.” → +1 Dominance
  • “Motivating and engaging people to achieve goals.” → +1 Influence
  • “Stable and consistent goals.” → +1 Steadiness
  • “Clear and well-detailed objectives.” → +1 Conscientiousness

25 → How do you deal with rules?

  • “Follow only what’s necessary to achieve results.” → +1 Dominance
  • “Use rules to guide others positively.” → +1 Influence
  • “Prefer stable and predictable rules.” → +1 Steadiness
  • “Follow all rules carefully.” → +1 Conscientiousness

26 → When making decisions, you:

  • “Decide quickly and confidently.” → +1 Dominance
  • “Try to influence and engage others.” → +1 Influence
  • “Analyze while keeping calm and steady.” → +1 Steadiness
  • “Base decisions on data and rules.” → +1 Conscientiousness

27 → When working in a team, you:

  • “Take leadership and guide the group.” → +1 Dominance
  • “Inspire and motivate colleagues.” → +1 Influence
  • “Provide constant support and stability.” → +1 Steadiness
  • “Ensure everyone follows rules and processes.” → +1 Conscientiousness

28 → In long-term projects, you prefer:

  • “Have control and ambitious goals.” → +1 Dominance
  • “Work collaboratively with engagement.” → +1 Influence
  • “Have a predictable and consistent routine.” → +1 Steadiness
  • “Follow standards and ensure quality.” → +1 Conscientiousness

29 → You feel most satisfied when:

  • “You achieve quick and impactful results.” → +1 Dominance
  • “You can influence and engage people.” → +1 Influence
  • “You maintain stability and harmony.” → +1 Steadiness
  • “You ensure everything is done correctly.” → +1 Conscientiousness

30 → Which approach best describes your work style?

  • “Focused on results and quick decisions.” → +1 Dominance
  • “Focused on people and engagement.” → +1 Influence
  • “Focused on stability and consistency.” → +1 Steadiness
  • “Focused on rules, processes, and accuracy.” → +1 Conscientiousness

Conclusion

Creating a DISC form in Yay! Forms is an excellent way to engage your audience and provide personalized feedback. You can choose between:

  • Scoring quiz with logic — simple and effective.
  • Text variable with conditional logic — more automated and elegant.

In both cases, the key is to correctly configure the variables and rules for each DISC profile.