Mailchimp

Mailchimp

Cree y actualice la información de sus contactos, empresas y clientes potenciales cuando alguien responda a un formulario.

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Email Marketing

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Mailchimp Integration

At Yay! Forms, we’re always looking for ways to simplify and streamline your workflow. That’s why we’re excited to introduce our native integration with Mailchimp — a powerful solution to automatically send your form responses to your Mailchimp lists, tag contacts, and trigger campaigns without manual effort.

What is the Mailchimp Integration?

The Mailchimp integration allows you to connect any Yay! Forms form to a Mailchimp audience (list). Once someone submits a form, their data is sent directly to your selected list, with the ability to map custom fields and add both static and dynamic tags — all without needing to write a single line of code.

Key Features

  • Direct connection to your Mailchimp account – authenticate once and you’re ready to go.
  • Automatic syncing of form data to your audience.
  • Flexible field mapping, including hidden fields and variables.
  • Support for static tags or dynamic tagging based on multi-choice answers.
  • Support for Mailchimp-specific formatting, like birthday or address fields.

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Benefits

  • Automate your email list building – no more manual exports or imports.
  • Efficient lead segmentation – tag contacts upon form submission and trigger the right workflows.
  • Save time – instantly sync new leads with your Mailchimp account.
  • No-code setup – all configuration is handled directly within the Yay! Forms interface.

We hope you enjoy using the Mailchimp integration!

It’s designed to make your lead generation and email marketing smoother, smarter, and more connected.

If you have any questions or feedback, feel free to reach out: [email protected] 😊

Let me know if you’d like a shorter version for use in tooltips, dashboards, or app UI.

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How to use this integration

Como usar essa integração

Cómo utilizar esta integración

How It Works

1. Open your form

Go to the form you want to connect and open the Integrate tab. Click on Mailchimp and select Configure.

2. Connect your Mailchimp account

Once in the integration screen, connect your Mailchimp account and choose the audience (list) where you want to send the form data.

3. Map your fields

Next, match your form fields to the corresponding Mailchimp fields.

⚠️ Mapping the Mailchimp email field is required. You must have an email field in your form (visible or hidden).

4. Add additional fields

You can also map other Mailchimp fields using:

  • Form fields
  • Hidden fields
  • System variables

All available list fields will be shown automatically for mapping.

5. Add static tags

Optionally, you can add one or more static tags to each submission. Just click “Add tags to your response” and select the tags you want.

6. Use dynamic tags based on multiple choice answers

If your form contains multiple choice fields (checkboxes, radio buttons, dropdowns), you can configure automatic tagging based on the options selected.

Requirements:

  • At least one tag created in Mailchimp
  • At least one multi-option field in your form

⚠️ Important Notes

Fields with specific formats

Some Mailchimp fields require strict formats. For example:

  • Birthday fields must follow the exact date format configured in your Mailchimp audience (usually MM/DD or DD/MM).

Complete address fields

If you choose to map an address field, Mailchimp requires the following subfields:

  • Address 1
  • City
  • State
  • Zip Code

If any of these are missing, the data sync may fail. You can skip the address entirely or provide all required subfields.

Country field format

For country fields, Mailchimp recommends using the ISO 3166-1 alpha-2 format (two-letter country code, e.g., US, BR, FR).

While sending the full country name may work, it’s not the preferred method and may cause recognition issues.

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