Integrate Yay! Forms with Google Ads

Features

Server-Side Conversions: Each submitted response reports the conversion directly to your Google Ads account. The delivery runs server to server, outside the respondent’s browser.

Automatic Click Capture: Yay! Forms picks up the Google click id (gclid) from the form link on its own, ready to credit the right campaign.

Enhanced Conversions for Leads: The respondent’s email, phone, and name travel in the hashed format Google requires, so the conversion matches even when the click id is missing.

Conversion Conditions: Send the conversion for every response, or only when a condition matches. Write the expression with the form’s fields, or describe the rule in plain language with Write with AI.

Multiple Conversions per Form: Report “Lead” on every submission and “Qualified lead” only above a score threshold. Each row has its own conversion action and its own condition.

One Connection, Many Forms: The Google credential belongs to the workspace. Connect once and reuse the saved account on any form.

Benefits

Smarter Bidding: Feed Google Ads only the leads you want, and the campaigns optimize toward people who qualify.

Accurate Attribution: The conversion is credited to the exact campaign, ad group, and keyword that generated the click.

Nothing to Maintain: The integration lives in Yay! Forms, and your landing page stays as it is.