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The Tally alternative

The Tally alternative with AI on your responses and native CRM sync

Tally is great for collecting responses. Yay! Forms helps you act on them: AI analysis, native CRM sync, Meta Pixel and GA4 ready to go, and support from real people.

This is how a form built with Yay! Forms looks like.

See an example
  • AI insights on every plan
  • Native CRM sync HubSpot, Pipedrive & more
  • Meta Pixel + GA4 native on Plus
  • Per-question drop-off on every plan
  • Kanban mini-CRM act on your leads
  • WhatsApp + Telegram native alerts
Switching from Tally

We migrate your forms for you. Free.

Send us the links to your Tally forms and the Yay! team recreates everything within 24 hours. Responses you have already collected can come across via export.

  • Responses preserved
  • Zero downtime
  • Free
The experience

Beautiful out of the box, easy to build

Tally's block editor is great for building fast. In Yay! Forms you describe the form in a prompt and AI builds the whole structure; you fine-tune the rest in the visual editor. The result is a conversational form, one question at a time, on your brand, running smoothly on mobile and desktop. Conditional logic, calculations and embed by URL, QR code or iframe are all included.

AI from form to analysis

AI helps at every step of the form

Edit the form by prompt, personalize what each respondent sees, analyze answers in plain language, and send feedback by email. Tally has no AI.

Marketing & CRM

A native marketing stack

CRM and pixel connect directly. Tally's native list stops at Sheets, Notion, Airtable and the like, so CRM and pixel go through Zapier or its Pro plan.

Native CRM sync

HubSpot, Pipedrive, GoHighLevel, ActiveCampaign and Mailchimp connect directly, with native integrations.

Pixel and attribution ready

Meta Pixel, GA4 and GTM come configured on Plus. Start, completion and drop-off events go straight to your ad account.

UTMs survive the redirect

Each lead's source is carried through the server and isn't lost between form pages.

Per-question drop-off

See which question people abandon and fix what actually moves conversion.

DESIGN & BRANDING

Forms that look like your brand

Fine visual control, from the theme to the domain your form runs on.

Themes and visual identity

Ready-made or custom colors, fonts and styles. Every client with their own look.

Video and image in questions

Attach a short video or image to any question to add context without killing the pace.

Per-device layout

Adjust the layout and focal point of images for mobile, tablet and desktop separately.

Subdomain and custom domain

Publish on yourbrand.yayforms.link or quiz.yourbrand.com.

INTEGRATIONS

Easily integrate with tools you already use

Send your form responses to a spreadsheet, email, or any other tool you already use through integrations that come in the box, or also via Webhook, Zapier, and Make.

Those are some of the main integrations we offer.

Yay! Forms vs. Tally

Where each tool wins, with the honest losses at the end.

Feature Yay! Forms Tally
Artificial intelligence
AI analysis on responses (sentiment, emotion, keywords)

On every plan, from Starter

Conversational AI to query your data

From Plus

AI form generation and editing by prompt

Block editor, no AI generation

AI feedback email to the respondent

On Plus

AI-generated content per respondent (title / ending screen)

From Starter (beta)

Only static answer piping

Marketing & integrations
Native CRM & email sync (HubSpot, Pipedrive, GoHighLevel, ActiveCampaign, Mailchimp)

Zapier/Make only

Native Meta Pixel + GA4 + GTM
Standard on Plus
GA and Meta Pixel only on Pro
Per-question drop-off
On every plan

Partial responses on Pro, not drop-off

Native WhatsApp and Telegram notifications
WhatsApp on Plus

Email, Slack and Discord only; WhatsApp via Zapier/Make

Scheduling field (Calendly) and input masks

No scheduling field or format validation

Analytics & reporting
Kanban board / mini-CRM to act on leads

On every plan

Responses as a submissions table only

Automatic NPS scoring

On every plan

Map view of respondent locations
Experience & product
Conversational or classic format (your choice per form)

Block editor, always several fields per screen

Multiple ending screens based on the answer

One ending screen per form

Table stakes
Conditional logic and branching

On every plan

On the free plan

In-form calculations

On the free plan

File upload

On the free plan

Where Tally wins
Free plan with unlimited responses

7-day trial, no permanent free plan

Notion-style block editor
EU hosting + privacy-first (no tracking cookies)

Runs on standard cloud infrastructure

AI analysis on responses (sentiment, emotion, keywords)
Yay! Forms

On every plan, from Starter

Tally
Conversational AI to query your data
Yay! Forms

From Plus

Tally
AI form generation and editing by prompt
Yay! Forms
Tally

Block editor, no AI generation

AI feedback email to the respondent
Yay! Forms

On Plus

Tally
AI-generated content per respondent (title / ending screen)
Yay! Forms

From Starter (beta)

Tally

Only static answer piping

Native CRM & email sync (HubSpot, Pipedrive, GoHighLevel, ActiveCampaign, Mailchimp)
Yay! Forms
Tally

Zapier/Make only

Native Meta Pixel + GA4 + GTM
Yay! Forms
Standard on Plus
Tally
GA and Meta Pixel only on Pro
Per-question drop-off
Yay! Forms
On every plan
Tally

Partial responses on Pro, not drop-off

Native WhatsApp and Telegram notifications
Yay! Forms
WhatsApp on Plus
Tally

Email, Slack and Discord only; WhatsApp via Zapier/Make

Scheduling field (Calendly) and input masks
Yay! Forms
Tally

No scheduling field or format validation

Kanban board / mini-CRM to act on leads
Yay! Forms

On every plan

Tally

Responses as a submissions table only

Automatic NPS scoring
Yay! Forms

On every plan

Tally
Map view of respondent locations
Yay! Forms
Tally
Conversational or classic format (your choice per form)
Yay! Forms
Tally

Block editor, always several fields per screen

Multiple ending screens based on the answer
Yay! Forms
Tally

One ending screen per form

Conditional logic and branching
Yay! Forms

On every plan

Tally

On the free plan

In-form calculations
Yay! Forms
Tally

On the free plan

File upload
Yay! Forms
Tally

On the free plan

Free plan with unlimited responses
Yay! Forms

7-day trial, no permanent free plan

Tally
Notion-style block editor
Yay! Forms
Tally
EU hosting + privacy-first (no tracking cookies)
Yay! Forms

Runs on standard cloud infrastructure

Tally

Comparison valid as of July 2026, based on public information about Tally's plans (tally.so/pricing). Trademarks and names belong to their respective owners.

Risk-free trial

7 days free. No card. Money-back guarantee.

You test every feature of the Plus plan for 7 days without adding a card. If you change your mind, there is a money-back guarantee in the first 7 days. You decide after using it, not before.

  • No card
  • 7 days free
  • Money-back guarantee
“Wish I’d switched sooner” “More people finish the form now” “Looks like part of our site” “Saved us hours every week” “Setup took five minutes” “Our leads love it” “Defaults are spot on” “No surprise charges” “Crazy good support” “Replaced three other tools” “No designer needed” “My funnel actually converts” “Slick from start to finish” “A delight to use” “Feels premium from day one” “Just works, every time” “Doubled our response rate” “Smarter than I expected” “Looked great straight away” “Already told three friends” “Wish I’d switched sooner” “More people finish the form now” “Looks like part of our site” “Saved us hours every week” “Setup took five minutes” “Our leads love it” “Defaults are spot on” “No surprise charges” “Crazy good support” “Replaced three other tools” “No designer needed” “My funnel actually converts” “Slick from start to finish” “A delight to use” “Feels premium from day one” “Just works, every time” “Doubled our response rate” “Smarter than I expected” “Looked great straight away” “Already told three friends”

AI included
on every plan

Native pixels and CRM on Plus. 7 days free, no card, money-back guarantee.

$
19
per month billed yearly
per month

Starter

Start free trial
  • 200 form submissions/month
  • Unlimited forms
  • Unlimited questions
  • Unlimited users
  • Unlimited workspaces
  • AI-powered insights
  • Automatic keyword extraction
  • Sentiment detection
  • Emotion detection
  • Customer support
  • Drop-off rates
Add-ons
  • $9.50/month per 100 additional form submissions (optional)
$
39
per month billed yearly
per month

Plus

Start free trial
  • 2k form submissions/month
  • Unlimited forms
  • Unlimited questions
  • Unlimited users
  • Unlimited workspaces
  • AI-powered insights
  • Automatic keyword extraction
  • Sentiment detection
  • Emotion detection
  • Customer support
  • Drop-off rates
  • Remove Yay! Forms branding
  • Custom subdomain (yourcompany.yayforms.link)
  • Google Analytics integration
  • Google Tag Manager integration
  • Facebook Pixel integration
  • Email feedback to respondents with text generated by AI
  • Email notification
  • WhatsApp notification
  • Slack notification
Add-ons
  • $19.50/month per 1k additional form submissions (optional)
$
79
per month billed yearly
per month

Professional

Start free trial
  • 20k form submissions/month
  • Unlimited forms
  • Unlimited questions
  • Unlimited users
  • Unlimited workspaces
  • AI-powered insights
  • Automatic keyword extraction
  • Sentiment detection
  • Emotion detection
  • Customer support
  • Drop-off rates
  • Remove Yay! Forms branding
  • Custom subdomain (yourcompany.yayforms.link)
  • Google Analytics integration
  • Google Tag Manager integration
  • Facebook Pixel integration
  • Email feedback to respondents with text generated by AI
  • Email notification
  • WhatsApp notification
  • Slack notification
Add-ons
  • $39.50/month per 10k additional form submissions (optional)
  • Custom domain (yourcompany.com): $25/month (optional)
$
9
per month billed yearly
per month

Starter

Start free trial
INCLUDEs
  • 200 form submissions/month
  • Unlimited forms
  • Unlimited questions
  • Unlimited users
  • Unlimited workspaces
  • AI-powered insights
  • Automatic keyword extraction
  • Sentiment detection
  • Emotion detection
  • Customer support
  • Drop-off rates
Add-ons
  • $9.50/month per 100 additional form submissions (optional)
$
29
per month billed yearly
per month

Plus

Start free trial
INCLUDEs
  • 2k form submissions/month
  • Unlimited forms
  • Unlimited questions
  • Unlimited users
  • Unlimited workspaces
  • AI-powered insights
  • Automatic keyword extraction
  • Sentiment detection
  • Emotion detection
  • Customer support
  • Drop-off rates
  • Remove Yay! Forms branding
  • Custom subdomain (yourcompany.yayforms.link)
  • Google Analytics integration
  • Google Tag Manager integration
  • Facebook Pixel integration
  • Email feedback to respondents with text generated by AI
  • Email notification
  • WhatsApp notification
  • Slack notification
Add-ons
  • $19.50/month per 1k additional form submissions (optional)
$
59
per month billed yearly
per month

Professional

Start free trial
INCLUDEs
  • 20k form submissions/month
  • Unlimited forms
  • Unlimited questions
  • Unlimited users
  • Unlimited workspaces
  • AI-powered insights
  • Automatic keyword extraction
  • Sentiment detection
  • Emotion detection
  • Customer support
  • Drop-off rates
  • Remove Yay! Forms branding
  • Custom subdomain (yourcompany.yayforms.link)
  • Google Analytics integration
  • Google Tag Manager integration
  • Facebook Pixel integration
  • Email feedback to respondents with text generated by AI
  • Email notification
  • WhatsApp notification
  • Slack notification
Add-ons
  • $39.50/month per 10k additional form submissions (optional)
  • Custom domain (yourcompany.com): $25/month (optional)
Frequently asked questions

Switching from Tally to Yay! Forms

If all you need is to collect responses for free, Tally does that well and we recommend it. Yay! Forms pays off when you need to do something with those responses: AI analysis, native CRM sync, marketing attribution (pixel, UTM, drop-off), and tools to act on your leads.
No. We offer a 7-day free trial with every Plus feature, no card required, and a money-back guarantee in the first 7 days. There's no permanent free plan. Tally is more generous here.
Sentiment, emotion and keyword analysis on every response; conversational AI to query your data in plain language; form generation and editing by prompt; and an AI feedback email to the respondent. Tally has no AI on responses.
You recreate the form in the visual editor, or describe it in a prompt and AI builds the whole structure in seconds. Responses you have already collected can be exported from Tally as CSV and kept as history. Most people have their first form live in a few minutes.
Yes, with a direct native connection. Tally connects natively with tools like Google Sheets, Notion, Airtable and Slack; for a CRM you go through Zapier or Make. In Yay! Forms, HubSpot, Pipedrive, GoHighLevel, ActiveCampaign and Mailchimp are native integrations.
Yes. Native Meta Pixel, GA4 and GTM on Plus, with start, completion and per-question drop-off events. UTMs are carried through the server and survive the redirect between form pages. In Tally, Google Analytics and Meta Pixel only come in on the Pro plan.
Read each response in an inbox and download it as PDF, work leads in a Kanban board / mini-CRM, see where respondents are on a map, and get automatic NPS scoring. Tally shows responses as a submissions table only.
Tally's block editor is great, no argument. Yay! Forms takes a different route: you describe the form in a prompt and AI builds the structure, then you fine-tune it in the visual editor. The result is a conversational form, one question at a time, on your brand.
Tally is privacy-first and hosted in the EU, with no tracking cookies. That is a legitimate choice if you prioritize it. Yay! Forms runs on standard cloud infrastructure and offers the marketing pixels most acquisition teams need. Different philosophies.
Yes. Per-question drop-off is on every plan and shows where people abandon the form. Tally has partial responses on the Pro plan, but not per-question drop-off as an optimization tool.

Start getting into your audience's mind.