Edit with AI
"Add a phone field with validation", "make question 3 required". The AI edits the form without you opening the builder.
Google Forms alternative
The Google Forms alternative for forms that convert
A form, quiz, and survey builder with AI built in. On-brand forms, conversational or with multiple questions per screen. Per-question logic, drop-off, and AI response analysis, plus native CRM integration. Everything Google Forms leaves out is covered out of the box.
This is how a form built with Yay! Forms looks like.
- Conversational or classic you pick the format
- Per-question logic with calculations
- Drop-off + partials on every plan
- AI on responses sentiment and analysis
- HubSpot + Pipedrive native, no Zapier
- Upload, no Google login no conversion drop
Coming from Google Forms
We rebuild your forms for you
The AI builds the structure from a prompt in seconds. If you prefer, the Yay! team rebuilds everything at no cost, and you can bring your existing responses with you.
- AI rebuilds it in seconds
- Your responses come with you
- No cost
Conversion
Built to convert your traffic
Google Forms collects data. Yay! turns it into conversion, with the design, logic, and measurement a public-facing form needs.
Conversational or multiple questions per screen
One question at a time or several on the same screen, always with your theme, fonts and colors. None of the utilitarian look of a Google Form.
Per-question logic and calculations
Branch by answer with multiple conditions and calculate values on the fly. Google Forms only jumps whole sections.
Drop-off and partial responses
See which question people abandon and keep what they already filled in. In Google Forms, that does not exist.
Upload with no login wall
Respondents attach files without a Google account. On a public form, that saves conversion.
The experience
Good-looking out of the box, easy to build
Describe the form and the AI builds the whole structure. You fine-tune the rest in the visual editor, no manual needed. The result is a form with your brand, in a conversational format or with multiple questions per screen, that runs smoothly on mobile and desktop. A long way from a standard Google Form.
DESIGN & BRANDING
Forms that look like your brand
Control every visual detail, from the theme to the domain the form runs on.
Themes and visual identity
Ready-made or custom colors, fonts and styles. Every form on brand.
Video and image in questions
Attach a short video or image to any question to add context without killing the pace.
Per-device layout
Adjust the arrangement and focal point of images for mobile, tablet and desktop separately.
Subdomain and custom domain
Publish on yourcompany.yayforms.link on Plus, or on a custom domain (add-on on Professional). No Google branding in the way.
AI from form to email
The AI layer Google Forms doesn't have
Edit the form by prompt, personalize what each respondent sees, analyze responses in plain language, and reply by email.
Dynamic AI content
Each respondent sees copy written on the spot just for them, based on their earlier answers. Useful for quiz funnels and ending screens.
Automatic feedback email
The AI writes a personalized email to each respondent from a prompt you set, delivered the moment they submit.
Conversational AI analysis
Ask in plain language: "what did respondents complain about most?". The AI reads the full responses and answers.
Sentiment and emotion
Every response is tagged by emotional tone, positive or negative. Useful to segment feedback or uncover what drives your customers.
INTEGRATIONS
Easily integrate with tools you already use
Send your form responses to a spreadsheet, email, or any other tool you already use through integrations that come in the box, or also via Webhook, Zapier, and Make.
Those are some of the main integrations we offer.
Yay! Forms vs. Google Forms
Point by point, from AI to lead management and marketing integrations.
| Recurso | Yay! Forms | Google Forms |
|---|---|---|
| AI | ||
| Conversational AI on your responses | On Plus | Insight is a spreadsheet with charts |
| AI sentiment, emotion and keywords | | |
| AI classifies open answers into categories | On Plus | |
| AI writes a feedback email to the respondent | On Plus | |
| AI generates dynamic content per respondent | | The ending screen is static, the same for everyone |
| AI creates and edits the form by prompt | | Limited Gemini drafts one in Workspace, but does not edit field by field on command |
| Design & conversion | ||
| Conversational (one at a time) or multiple questions per screen | | Only multiple per screen No conversational mode |
| Your brand theme, colors and fonts | | Limited customization |
| Ready NPS field and input masking (e.g. ID formats) | | Partial Has grid and scale, but no ready NPS field or input masking |
| Remove branding + custom domain | Subdomain on Plus; domain on Professional (add-on) | No custom domain; the Google footer stays |
| Logic & personalization | ||
| Per-question logic + calculations | | Only jumps whole sections |
| Personalizes with earlier answers, hidden fields and UTMs | | |
| Multiple endings and redirect on submit | | Only a confirmation message |
| Blocks duplicate entries by email or phone, no login | | Only limits by requiring a Google account |
| Analytics & lead management | ||
| Drop-off per question | | |
| Partial responses (who abandoned midway) | | |
| NPS calculated automatically | | |
| Kanban to manage leads (response pipeline) | | |
| Map of respondent locations | | |
| Integrations & marketing | ||
| Native CRMs (HubSpot, Pipedrive, RD Station, Kommo) | | Everything via Sheets, then Zapier |
| Native Meta Pixel + GA4 + GTM | On Plus | No native pixel |
| Native Webhook, Zapier and Make | | Only via Apps Script or Sheets, then Zapier |
| Slack, WhatsApp and email notifications | On Plus | Email only Email to the form owner |
| Flexible embed (popup, slider, side tab) and WordPress plugin | | Only iframe |
| File upload without a Google account | | Respondents must sign in to Google |
| Human support included | | Help center |
| Where Google Forms wins | ||
| Price | From $9/mo | Free, unlimited responses |
| Universal respondent trust | | |
| Native Sheets, Drive and Gmail + real-time co-editing | | |
| Auto-graded quizzes | | |
| Workspace admin, retention and compliance (ISO, SOC, HIPAA with BAA) | | |
Conversational AI on your responses
Yay! Forms
On Plus
Google Forms
Insight is a spreadsheet with charts
AI sentiment, emotion and keywords
Yay! Forms
Google Forms
AI classifies open answers into categories
Yay! Forms
On Plus
Google Forms
AI writes a feedback email to the respondent
Yay! Forms
On Plus
Google Forms
AI generates dynamic content per respondent
Yay! Forms
Google Forms
The ending screen is static, the same for everyone
AI creates and edits the form by prompt
Yay! Forms
Google Forms
Limited
Gemini drafts one in Workspace, but does not edit field by field on command
Conversational (one at a time) or multiple questions per screen
Yay! Forms
Google Forms
Only multiple per screen
No conversational mode
Your brand theme, colors and fonts
Yay! Forms
Google Forms
Limited customization
Ready NPS field and input masking (e.g. ID formats)
Yay! Forms
Google Forms
Partial
Has grid and scale, but no ready NPS field or input masking
Remove branding + custom domain
Yay! Forms
Subdomain on Plus; domain on Professional (add-on)
Google Forms
No custom domain; the Google footer stays
Per-question logic + calculations
Yay! Forms
Google Forms
Only jumps whole sections
Personalizes with earlier answers, hidden fields and UTMs
Yay! Forms
Google Forms
Multiple endings and redirect on submit
Yay! Forms
Google Forms
Only a confirmation message
Blocks duplicate entries by email or phone, no login
Yay! Forms
Google Forms
Only limits by requiring a Google account
Drop-off per question
Yay! Forms
Google Forms
Partial responses (who abandoned midway)
Yay! Forms
Google Forms
NPS calculated automatically
Yay! Forms
Google Forms
Kanban to manage leads (response pipeline)
Yay! Forms
Google Forms
Map of respondent locations
Yay! Forms
Google Forms
Native CRMs (HubSpot, Pipedrive, RD Station, Kommo)
Yay! Forms
Google Forms
Everything via Sheets, then Zapier
Native Meta Pixel + GA4 + GTM
Yay! Forms
On Plus
Google Forms
No native pixel
Native Webhook, Zapier and Make
Yay! Forms
Google Forms
Only via Apps Script or Sheets, then Zapier
Slack, WhatsApp and email notifications
Yay! Forms
On Plus
Google Forms
Email only
Email to the form owner
Flexible embed (popup, slider, side tab) and WordPress plugin
Yay! Forms
Google Forms
Only iframe
File upload without a Google account
Yay! Forms
Google Forms
Respondents must sign in to Google
Human support included
Yay! Forms
Google Forms
Help center
Price
Yay! Forms
From $9/mo
Google Forms
Free, unlimited responses
Universal respondent trust
Yay! Forms
Google Forms
Native Sheets, Drive and Gmail + real-time co-editing
Yay! Forms
Google Forms
Auto-graded quizzes
Yay! Forms
Google Forms
Workspace admin, retention and compliance (ISO, SOC, HIPAA with BAA)
Yay! Forms
Google Forms
Capability comparison as of June 2026, based on public information about Google Forms. Trademarks and brand names referenced are the property of their respective owners.
“Wish I’d switched sooner”
“More people finish the form now”
“Looks like part of our site”
“Saved us hours every week”
“Setup took five minutes”
“Our leads love it”
“Defaults are spot on”
“No surprise charges”
“Crazy good support”
“Replaced three other tools”
“No designer needed”
“My funnel actually converts”
“Slick from start to finish”
“A delight to use”
“Feels premium from day one”
“Just works, every time”
“Doubled our response rate”
“Smarter than I expected”
“Looked great straight away”
“Already told three friends”
“Wish I’d switched sooner”
“More people finish the form now”
“Looks like part of our site”
“Saved us hours every week”
“Setup took five minutes”
“Our leads love it”
“Defaults are spot on”
“No surprise charges”
“Crazy good support”
“Replaced three other tools”
“No designer needed”
“My funnel actually converts”
“Slick from start to finish”
“A delight to use”
“Feels premium from day one”
“Just works, every time”
“Doubled our response rate”
“Smarter than I expected”
“Looked great straight away”
“Already told three friends”
Plans & Pricing
Start free for 7 days. No card, cancel anytime.
Most popular
$
19
per month billed yearly
per month
Starter
Start free trial- 200 form submissions/month
- Unlimited forms
- Unlimited questions
- Unlimited users
- Unlimited workspaces
- AI-powered insights
- Automatic keyword extraction
- Sentiment detection
- Emotion detection
- Customer support
- Drop-off rates
Add-ons
- $9.50/month per 100 additional form submissions (optional)
Most popular
$
39
per month billed yearly
per month
Plus
Start free trial- 2k form submissions/month
- Unlimited forms
- Unlimited questions
- Unlimited users
- Unlimited workspaces
- AI-powered insights
- Automatic keyword extraction
- Sentiment detection
- Emotion detection
- Customer support
- Drop-off rates
- Remove Yay! Forms branding
- Custom subdomain (yourcompany.yayforms.link)
- Google Analytics integration
- Google Tag Manager integration
- Facebook Pixel integration
- Email feedback to respondents with text generated by AI
- Email notification
- WhatsApp notification
- Slack notification
Add-ons
- $19.50/month per 1k additional form submissions (optional)
Most popular
$
79
per month billed yearly
per month
Professional
Start free trial- 20k form submissions/month
- Unlimited forms
- Unlimited questions
- Unlimited users
- Unlimited workspaces
- AI-powered insights
- Automatic keyword extraction
- Sentiment detection
- Emotion detection
- Customer support
- Drop-off rates
- Remove Yay! Forms branding
- Custom subdomain (yourcompany.yayforms.link)
- Google Analytics integration
- Google Tag Manager integration
- Facebook Pixel integration
- Email feedback to respondents with text generated by AI
- Email notification
- WhatsApp notification
- Slack notification
Add-ons
- $39.50/month per 10k additional form submissions (optional)
- Custom domain (yourcompany.com): $25/month (optional)
Most popular
$
9
per month billed yearly
per month
Starter
Start free trialINCLUDEs
- 200 form submissions/month
- Unlimited forms
- Unlimited questions
- Unlimited users
- Unlimited workspaces
- AI-powered insights
- Automatic keyword extraction
- Sentiment detection
- Emotion detection
- Customer support
- Drop-off rates
Add-ons
- $9.50/month per 100 additional form submissions (optional)
Most popular
$
29
per month billed yearly
per month
Plus
Start free trialINCLUDEs
- 2k form submissions/month
- Unlimited forms
- Unlimited questions
- Unlimited users
- Unlimited workspaces
- AI-powered insights
- Automatic keyword extraction
- Sentiment detection
- Emotion detection
- Customer support
- Drop-off rates
- Remove Yay! Forms branding
- Custom subdomain (yourcompany.yayforms.link)
- Google Analytics integration
- Google Tag Manager integration
- Facebook Pixel integration
- Email feedback to respondents with text generated by AI
- Email notification
- WhatsApp notification
- Slack notification
Add-ons
- $19.50/month per 1k additional form submissions (optional)
Most popular
$
59
per month billed yearly
per month
Professional
Start free trialINCLUDEs
- 20k form submissions/month
- Unlimited forms
- Unlimited questions
- Unlimited users
- Unlimited workspaces
- AI-powered insights
- Automatic keyword extraction
- Sentiment detection
- Emotion detection
- Customer support
- Drop-off rates
- Remove Yay! Forms branding
- Custom subdomain (yourcompany.yayforms.link)
- Google Analytics integration
- Google Tag Manager integration
- Facebook Pixel integration
- Email feedback to respondents with text generated by AI
- Email notification
- WhatsApp notification
- Slack notification
Add-ons
- $39.50/month per 10k additional form submissions (optional)
- Custom domain (yourcompany.com): $25/month (optional)
FAQ
Switching from Google Forms to Yay! Forms
Yay! Forms starts at $9/mo, with a 7-day free trial and no card. You pay for the difference between a form that just stores responses and one that converts paid traffic, feeds your CRM and shows where each lead dropped. On a public-facing form, that usually pays for itself fast.
Yes, and it is quick. Because Google forms are usually simple, the AI rebuilds the whole structure from a prompt in seconds. If you prefer, the Yay! team rebuilds everything for you at no cost: just fill out this migration form. The responses you already have in your sheet can be imported via CSV.
No. In Yay! Forms, file upload (up to 10 MB) needs no login. In Google Forms, attaching a file forces the respondent to sign in with a Google account, which drops conversion on a public form.
Yes, native, with no Zapier in between. Google Forms has no native CRM: everything goes through Google Sheets and then an external automation.
Yes, native on the Plus plan. Start, completion and per-question drop-off events reach Meta and GA4 without you writing code. Google Forms has no pixel support without a workaround.
Yes. Themes, colors, fonts and logo are yours. On the Plus plan you remove the Yay! badge and use a subdomain (
yourcompany.yayforms.link); on Professional, a custom domain (forms.yourcompany.com) as a $25/mo add-on. Google Forms lets you neither remove Google branding nor use a custom domain.Yes. Logic is per question, with multiple conditions, and there is a calculation field. Google Forms only routes to another whole section and does not calculate values.
Yes, and we are open about it: it is free with unlimited responses, everyone recognizes a Google Form, and it inherits Google Workspace compliance (ISO, SOC, HIPAA with BAA). For low-stakes internal collection, it does the job. The equation flips when the form needs to convert.
Yes, on every plan. You talk to a real person, not an automated reply.