How to Add UTM Parameters with Yay! Forms

Learn how to switch on UTM parameters for a Yay! Forms form so utm_source, utm_medium, utm_campaign, utm_term, and utm_content ride along in the form URL for your analytics.

UTM parameters are the five tags marketers use to label a link’s origin: utm_source, utm_medium, utm_campaign, utm_term, and utm_content. Switch them on for a form and Yay! Forms recognizes them in the form URL, so the campaign that brought each respondent flows through to your analytics and into the response itself.

Turn on UTM parameters

Open the form and go to the Share tab.

The Share tab of a form

Scroll down to UTM parameters. By default it’s off.

The UTM parameters section, switched off

Toggle it on. Yay! Forms shows an example URL with the five UTM parameters appended, so you can see the exact shape your links should take.

The UTM parameters section on, showing the example URL with all five tags

With UTMs enabled, build your campaign links by replacing each CHANGE_THIS_VALUE with a real value:

https://yourname.yayforms.link/xxxxx?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale

You don’t have to include all five. Any UTM parameters present in the URL are captured with the response and passed to the analytics tools you’ve connected.

Conclusion

You’ve learned how to switch on UTM parameters from the Share tab and how the five tags ride along in the form URL to reach your analytics and responses.

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